Eric Ward

Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com

Explaining .edu Link Value With Examples

Ask many search marketers what the holy grail of link building is, and their top answer may likely be:  .edu links. Golden, right? Ranking rocket...

Link Curation – Man Vs Machine

The words curator and curation have been showing up a lot lately, whether it’s with regards to cataloging the Web, mining social media, seeking...

Link Building ROI: Measure With Caution

In tough times when every marketing dollar matters, client questions about link building ROI tend to come up earlier in the conversation. If you are...

Link Building’s Glass Ceiling

Any of you who have read any of my posts over the years know I’m a contrarian link builder. I don’t like general directories, I’ve...

Linking Food For Thought

This week, I’m stepping away from my usual article format and instead, address several linking related questions and comments I haven’t...