It’s been a little over a week since MS Live Search disabled linking related advanced queries. The post itself announcing the decision was short, but the commentary that followed it was anything but. What’s the big deal? The search engines never had to give us this data in the first place. The actual operator, link: […]
When you make news, either by being written about or by issuing optimized press releases, you often find a headline link to your news or press release in the news search results at all the major search engines. This can happen within minutes of the news posting. Everyone gets excited. A keyword search of the […]
I’ve written previously about Google Custom Search Engines. These vertical Googlettes let anyone create a search engine with results based on Google’s index, with an added layer of human editorial selection. Put more simply, you create a Google CSE; you select the sites you want in it, and then you let anyone search your CSE from […]
Today I have what I hope will be a helpful mashup of link building related notes, news, and tips. This is my attempt to hide that I couldn’t bear to write about link bait again, at least for another week. So onto my prediction of reciprocal Google Bookmark requests, linking lawsuits to perhaps return, cashing in […]
There’s been a bit of a panic among some SEOs that the ramp up of Google Personalized Search Results last month will mean the end of SEO. But aside from the impact personalized search will have on SEO, personalized search also impacts link building related activities. Some of that impact is major. Link spam will take a huge […]
There was an interesting comment made in a private discussion list I’m a member of related to paid links. Someone I have great respect for gave an example of a page that had several links on it, one of which was paid for, the others which were not paid for. Same site, one paid, the […]
Link building secrets? That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? And which of those 20 million shiny nuggets are real secrets rather than fool’s gold? Here are just some of the secrets you have to choose from:
This linkbait buzz is starting to wear a little. Please don’t get the wrong idea. I’m very much pro-linkbait. I’m a fan. Guys like Nick Wilson, Rand Fishkin, Todd Malicoat, Andy Hagans and Aaron Wall are geniuses in how they hook links. But while linkbaiting may be glamorous, what about the links that can’t be baited? I […]
Last summer, I was asked for my personal definition of the term "linkbait." In a column titled Link Bait Kool-Aid, I wrote that linkbait was "more or less anything you create anywhere on the web that inspires other people to link to it." The link to your bait can come from another web page, from a […]
How do you define "link popularity?" I talk daily with SEO/SEM firms, content creators, interactive agencies, marketing firms, ad agencies, PR firms, and with other consultants. It’s amazing how varied people’s beliefs are with regards to link popularity, but as different as they are, all share a common purpose. Search ranking. I rarely have a conversation related to […]
So what’s your linking strategy for 2007? I mean besides get as many as possible? Maybe you’re adding link bait? Or buying links? Or ramping up your link-loaded "press releases" to six per month? Buying old sites and 301’ing them? Or maybe you want to get to the Digg homepage? Reciprocals? Three ways? Ask your college […]