Galen DeYoung

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Ten Copywriting Tips for B2B SEO

B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and...

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Keeping Visitors Engaged With Site Search

B2B sites tend to be more difficult for visitors to find what they’re looking for. Perhaps it’s because things don’t always fit neatly into...

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The Big List Of Major B2B Search Engines

Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks...

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Eight Tips For Successful B2B Blogs

Virtually all marketers have realized that blogs can be a powerful part of an overall search marketing campaign. This is especially true in the B2C...

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B2B SEO: Capturing Geo-Specific Search

Local search results are great for B2B if your physical location is in the middle of the city you serve—and your prospects actually use search...

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A Magic Carpet For B2B Marketers

As any company trying to set up operations in China knows, getting things done is a little more difficult than in the western world. In the United...

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Search Marketing For The B2B Technical Buyer

Recently, Enquiro, in conjunction with MarketingSherpa and Survey Sampling International, released a report entitled Marketing to a B2B Technical...

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Leveraging Existing Assets For B2B SEO

The typical B2B company often has plenty of literature available on its products and services. Once closely guarded as proprietary and available only...

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Organic Landing Pages: A Case Study

Much is written about engineering landing pages for PPC campaigns, but all too often little thought goes into creating the right landing pages for...

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Navigating Keyword Strategy In B2B SEO

Perhaps nowhere is keyword strategy more complex than in B2B SEO. The lack of shared lexicons, the obscurity of most B2B brand names, the multiple...