George Michie

George Michie is Chief Marketing Scientist of Merkle|RKG, a technology and service leader in paid search, SEO, performance display, social media, and the science of online marketing. He also writes for the RKG Blog. Follow him on Twitter at @georgemichie1.

The Paid Search Uncertainty Principle

In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty...

Paid Search: The Bright-Line Divide

There are plenty of good reasons to advertise on your brand name. Advertising on your brand allows you to: Control the message. The text of the...

Brand Ad Cannibalism: A Tale Of Two Tests

Should companies pay for ads on their brand name? There are plenty of good reasons to do so regardless of the ROI, but those keenly interested in ROI...

New Insights Into The Google Auction

Granted, we’re geeks. We get really excited anytime the engines give us new information to analyze or tools with which we can fine-tune our...

9 Tips For Using Product Listing Ads

At SMX West last month, I participated in a panel discussion on Google’s new ad formats. Today, I want to share some findings, tips and tricks...

10 Steps To Setting Initial Bids

Craig Danuloff wrote a very interesting, somewhat controversial piece a few weeks back arguing that advanced bidding strategies should take a back...

Questioning Paid Search Benchmarks

Wouldn’t it be great if you could measure the success of your paid search program by comparing your numbers against industry benchmarks? Every...

Paid Search: Man Vs. Machine

An often debated question in our industry is “Which is more important: the bid management tools used or the person who does the...

Google Instant: The Impact On Paid Search

Google Instant rolled out September 8th to much fanfare and ballyhoo. The search marketing industry has been abuzz ever since with speculation about...