Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Google ad label experiment makes it easier to distinguish paid results
The design is a throwback to 2017’s green, boxed ad labels.
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Google Ads API v10 is now available
Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.
Google tests bulleted lists in ads
Screenshots of the test show up to three bullet points beneath the headline.
Microsoft Advertising launches Cruise Ads
Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.
Google launches revamped Search Ads 360
The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.
Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers
Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
Google tests Buying Guides in mobile search results
Buying Guides may present visibility opportunities for your content marketing campaigns.
Enhanced conversions: Google tests global site tags with automatic collection
This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Performance Max campaigns get support in Data Studio
Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
Google finally launches revamped Partners program
After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.
Google opens up about how Maps review moderation works
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.
Deepcrawl launches technical SEO app for Wix
Wix’s SEO efforts continue with an app designed for small and mid-sized enterprises.
Pinterest rolls out AR ‘Try on’ feature for furniture items
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
Recommendations roll out to Discovery campaigns
Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.
Google allows ads for sports betting in Louisiana
Advertisers must be state-licensed and certified by Google to run gambling ads.
Gmail campaigns to stop running on June 28
The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”