Meta will remove targeting options for sensitive topics on January 19
Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
4 tips for creating visually stunning display ads
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Microsoft Advertising CVP Rik van der Kooi announces departure
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
DuckDuckGo to launch a desktop browser
That’s one more Chrome alternative that won’t support FLoC.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
Bing launches travel-oriented results pages and a trip-planning hub
The new features may make it even harder for OTAs to compete in the search results.
How to optimize your site for better findability
An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
You can now link Google Analytics 4 to Google Search Console
The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics.
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
Google Ads unaffected by Log4j vulnerability
However, if you are using an Ads API Client Library and Apache Log4j versions 2.0 to 2.14.1, you should upgrade to the patched version 2.15.0.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Google Ads refreshes custom columns UI and adds new metrics
When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.
Exclusive: The most popular Yelp search filters
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
Ads Creative Studio’s Asset Library is coming to Google Ads
Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.