Jayson DeMers

Jayson DeMers is the founder and CEO of EmailAnalytics, a productivity tool that connects to your Gmail or G Suite accounts.

Content

How To Choose The Right Social Media Networks For Your B2B Business

One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building […]

Content

Are You Using Your B2B Marketing Personas Effectively?

Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really using personas or that they’re failing to use them effectively. Let’s take a […]

Amazon

A 7-Step Guide To Maximizing The Reach Of Your B2B Content

Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating, editing and even designing that content is a full-time job in midsize and […]

Content

How To Run A Successful B2B Social Media Marketing Campaign

Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of […]

Content

How To Achieve ROI From Your B2B Content Strategy In 60 Days

B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in […]