When it comes to prospecting, you can go the easy way, or you can explore these 10 tactics that will really boost your customer acquisition efforts.
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building […]Jayson DeMers | Mar 19, 2014 at 9:15 am ET
Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really using personas or that they’re failing to use them effectively. Let’s take a […]Jayson DeMers | Jan 22, 2014 at 9:00 am ET
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating, editing and even designing that content is a full-time job in midsize and […]Jayson DeMers | Dec 24, 2013 at 9:05 am ET
Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of […]Jayson DeMers | Nov 27, 2013 at 9:10 am ET
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in […]Jayson DeMers | Oct 30, 2013 at 9:00 am ET