7 Steps To Kicking Off A New Content Strategy
Have you ever had a formal content strategy for your website? Are you considering a website refresh? During the process of website redesign is the...
Jenny Halasz
Jenny Halasz is the President of an online marketing consulting company offering SEO, PPC, and Web Design services. She's been in search since 2000 and focuses on long term strategies, intuitive user experience and successful customer acquisition. She occasionally offers her personal insights on her blog, JLH Marketing.
How To Stop The Panic Before Asking “Have I Been Panda Slapped?”
You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as we look at the two year anniversary of...
7 Secrets For Dealing With Quality Score
I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew...
Keywords & Search In 2013: Interview With Andrew Goodman & Matt Van Wagner
Recently I had a chance to sit down with two veterans of the search industry, Andrew Goodman of Page Zero Media and fellow Search Engine Land...
Have Keywords Stopped Being A Proxy To The Customer?
It’s said that keywords are a proxy for a customer, right? So let’s talk about the customer. Schema this, canonical that, and black and white zoo...
11 Things To Ask Yourself When Optimizing Content
A client asked me the other day why we were optimizing his software for Los Angeles, when he’s located in Raleigh, NC. In explaining the reason to...
The Difference In Keyword Research For SEO vs. PPC
Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the...
Intent, Content & Spamming – Is There A Difference?
The difference between intent and content is what Google is missing. Keywords at their most basic level are what we use to communicate, and if you...
Three Free Keyword Research Tools
One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all help...
Keyword Research Tool Review: Google AdWords
Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them...
Time To Reap What You’ve Sown From Keyword Seeds
If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform...
How To Develop A Keyword Plan
Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve...
Tips For Growing Keyword Seeds With Excel Formulas
Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword...
The Keyword Research Rabbit Hole
A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later...
5 Questions To Streamline Your Keyword Research
It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve...