Jessica Bowman

Jessica Bowman

Jessica is the In House SEO Adviser for Search Engine Land and a member of the programming team for SMX events. She is the founder and owner of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, and started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.

SEO

The In-House SEO Life Cycle

Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it takes to get from Courtship to Synergy varies with each company, and it can also very for each division within a company. Today’s in-house article will give you an overview of […]

Link Building

Dominate Page One For Your Brand Phrases

Facing unfavorable content on page one in the search engine result pages (SERPs) for your brand terms can be a challenge. Today’s article discusses a strategy that allows you to mobilize all of your company websites to jump to the top of the SERPs so that your company dominates page one for your brand phrases… […]

SEO

13 Tips For Getting Page One Search Rankings

How do you get what you want on page one for your brand phrases? When facing negative content at the top of the SERPs, it’s a challenge many companies want to conquer very quickly. The good news is that it is doable; it’s just that not many people talk about how to do it. If […]

SEO

What Are Search Engines Saying About Your Brand?

In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies ensure their website(s) are at the top of page one, and leave Google, […]