Jessica Bowman

Jessica is the In House SEO Adviser for Search Engine Land and a member of the programming team for SMX events. She is the founder and owner of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, and started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.

The In-House SEO Life Cycle

Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it...

Dominate Page One For Your Brand Phrases

Facing unfavorable content on page one in the search engine result pages (SERPs) for your brand terms can be a challenge. Today’s article...