SEO

Is Your Website Copy Crystal Clear?

Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all...

Content

How SEO Has Evolved Over The Years

As I write this on New Year’s day, I can’t help but reflect on how SEO has changed during the more than 12 years since I first started...

PPC

SEO Is Not An Option, It’s A Requirement!

Recently, there was a thread in the High Rankings Forum asking whether SEO is an extra skill or a prerequisite for any website designer/developer. It...

SEO

Social Media Marketing: The New SEO?

Fall is the time of year when we start to look at where search marketing is heading. Looking at the latest search marketing conference agendas,...

SEO

Avoiding Clueless-Is As Clueless-Does SEO

Sometimes I think SEOs have lost the plot. Not all SEOs, mind you, but many, especially the newbies. It’s like they don’t understand the reason...

SEO

Top Ten Organic SEO Myths

SEO myths get crazier every year. Some are based partially in reality, and others have spread because it’s often difficult to prove what...

SEO

Keyword Stuffing Is Gross And Disgusting!

June was a busy travel month for me. I spoke at the SMX conference in Seattle and SES in Toronto, as well as at our own High Rankings Search...

SEO

Keep The Faith When The Algo Changes

One common mistake I’ve seen SEOs make since the dawn of search engines is tweaking their pages every time a change in ranking occurs. This is...

SEO

You Can’t Fake Real Content

If you read SEO articles and forums, you’ve surely read over and over again how important “good content” is for your SEO efforts....

SEO

Don’t Sweat the Small SEO Stuff

Among clients, forum members, newsletter subscribers, and seminar attendees, many hours of my day are spent answering questions about organic SEO....

SEO

The Duplicate Content Penalty Myth

One thing that has plagued the SEO industry for years has been a lack of consistency when it comes to SEO terms and definitions. One of the most...