Is Your Website Copy Crystal Clear?

Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all...

How SEO Has Evolved Over The Years

As I write this on New Year’s day, I can’t help but reflect on how SEO has changed during the more than 12 years since I first started...

SEO Is Not An Option, It’s A Requirement!

Recently, there was a thread in the High Rankings Forum asking whether SEO is an extra skill or a prerequisite for any website designer/developer. It...

Social Media Marketing: The New SEO?

Fall is the time of year when we start to look at where search marketing is heading. Looking at the latest search marketing conference agendas,...

Avoiding Clueless-Is As Clueless-Does SEO

Sometimes I think SEOs have lost the plot. Not all SEOs, mind you, but many, especially the newbies. It’s like they don’t understand the reason...

Top Ten Organic SEO Myths

SEO myths get crazier every year. Some are based partially in reality, and others have spread because it’s often difficult to prove what...

Keyword Stuffing Is Gross And Disgusting!

June was a busy travel month for me. I spoke at the SMX conference in Seattle and SES in Toronto, as well as at our own High Rankings Search...

Keep The Faith When The Algo Changes

One common mistake I’ve seen SEOs make since the dawn of search engines is tweaking their pages every time a change in ranking occurs. This is...

You Can’t Fake Real Content

If you read SEO articles and forums, you’ve surely read over and over again how important “good content” is for your SEO efforts....

Don’t Sweat the Small SEO Stuff

Among clients, forum members, newsletter subscribers, and seminar attendees, many hours of my day are spent answering questions about organic SEO....

The Duplicate Content Penalty Myth

One thing that has plagued the SEO industry for years has been a lack of consistency when it comes to SEO terms and definitions. One of the most...