John Cosley

John Cosley is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, which includes Bing Ads. He has over 15 years of digital marketing experience across a diverse set of industries, including Entertainment, Technology/Software, Advertising, and Creative Services. John has been overseeing search advertising campaigns for over 10 years.

PPC

Hearing The Rhythms Of Human Search Behavior: What We’ve Learned

Watching people search is great entertainment. It’s not a one-note performance. It’s an all-day, around-the-clock jazz show, with the performers constantly changing their themes, rhythms, even their instruments. Along the way, one gains some great insight into human behavior and how people go about their connected lives. Search marketers that pay attention to this tune […]

Microsoft

Search Engine Marketing Helps Drive Back-to-School Sales

Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in combined back-to-school and back to college spending in 2013 [1], this is the second-largest retail event […]

Microsoft

Put Big Data To Work To Build Better Search Ads

Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]

Events

Create A Winning Paid Search Strategy For The World Cup

For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that rise to the occasion can score big. Four years after […]

Google Ads

Tax Season: Plan Now For Great Advertising Returns

Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15 approaches. If there’s one thing taxpayers can […]

Google Ads

For SMBs, The Time Is Now To Embrace Search Advertising

As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe people clicked. […]

PPC

Don’t Dismiss Broad Match: It’s Come A Long Way

A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a [red car], for instance — yields a high degree of precision, reaching searchers who are very specific […]

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