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John McAlpin

SEO Consultant & WP Developer

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About John McAlpin

John McAlpin has nearly a decade providing advanced SEO consultations to health organizations across the United States. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy. John also provides freelance web development services for WordPress hosted sites.

John McAlpin's latest articles

SEO

Why traffic declines despite solid rankings and what to do

Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.

John McAlpin | Dec 13, 2023 at 9:00 am ET

SEO

Hosting third-party content: What Google says vs. the reality

Money-making strategy or SEO pitfall? Learn how to make the most of third-party content partnerships while staying within Google's guidelines.

John McAlpin | Nov 2, 2023 at 8:00 am ET

ChatGPT

5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin

Learn how OpenAI's latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.

John McAlpin | Aug 30, 2023 at 6:00 am ET

SEO

How to drive SEO success with headless CMS

Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.

John McAlpin | Jun 14, 2023 at 10:00 am ET

SEO

5 Python scripts for automating SEO tasks

Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.

John McAlpin | Apr 12, 2023 at 9:00 am ET

SEO

How to choose WordPress hosting

Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.

John McAlpin | Feb 23, 2023 at 8:00 am ET

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SEO

3 SEO tools to build for your clients in Looker Studio

Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.

John McAlpin | Dec 7, 2022 at 2:43 pm ET

SEO

15 ways to secure your WordPress site

Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.

John McAlpin | Nov 21, 2022 at 8:00 am ET

SEO

12 WordPress site settings that are critical to your SEO success

Want to set up your WordPress site for better traffic and rankings? Make sure you're following these site settings to improve your SEO.

John McAlpin | Sep 15, 2022 at 8:00 am ET

SEO

How I earned a knowledge panel without a Wikipedia page

Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.

John McAlpin | Jul 29, 2022 at 6:00 am ET

SEO

4 technical SEO issues auditing tools won’t show you

Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.

John McAlpin | May 31, 2022 at 6:00 am ET

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