12 things to know to succeed with Google Posts
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006 and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.
Joy Hawkins | Jul 13, 2017 at 11:48 am ETColumnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
Joy Hawkins | Jun 15, 2017 at 11:17 am ETGoogle has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.
Joy Hawkins | May 18, 2017 at 11:10 am ETA recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
Joy Hawkins | Apr 11, 2017 at 11:43 am ETContributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to create more transparency.
Joy Hawkins | Dec 29, 2016 at 10:17 am ETColumnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.
Joy Hawkins | Nov 14, 2016 at 10:53 am ETHow significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
Joy Hawkins | Nov 3, 2016 at 10:45 am ETWondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
Joy Hawkins | Sep 21, 2016 at 10:58 am ETSeeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.
Joy Hawkins | Sep 6, 2016 at 9:49 am ETIt can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.
Joy Hawkins | Aug 17, 2016 at 10:20 am ETYou may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere.
Joy Hawkins | Jul 14, 2016 at 10:05 am ETDuring this SMX Advanced session, panelists discussed what SEOs need to know about Google's Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps.
Joy Hawkins | Jul 6, 2016 at 10:46 am ETWhat are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
Joy Hawkins | Jun 16, 2016 at 11:13 am ETSeeing lots of spammy local listings on Google? It's not just you! Columnist Joy Hawkins notes some of the problems with Google's enforcement of its Google My Business guidelines.
Joy Hawkins | May 19, 2016 at 11:20 am ETHas your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them.
Joy Hawkins | Apr 21, 2016 at 10:14 am ETColumnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
Joy Hawkins | Mar 24, 2016 at 11:30 am ETColumnist Joy Hawkins discusses how you can fix issues with old business locations being marked "Permanently closed" -- and what Google may be doing to address the issue.
Joy Hawkins | Feb 25, 2016 at 11:14 am ETYou've done everything right in terms of local SEO -- you're even ranking high in organic results -- but you just can't seem to get a place in the map pack. What's wrong? Columnist Joy Hawkins explores.
Joy Hawkins | Jan 28, 2016 at 10:44 am ETWondering how to identify and clean up your duplicate map listings? Columnist Joy Hawkins has you covered.
Joy Hawkins | Dec 31, 2015 at 9:33 am ETColumnist and local search expert Joy Hawkins outlines some differences between two of Google's local/maps services, discussing which might come in handy based on your situation.
Joy Hawkins | Dec 3, 2015 at 9:33 am ET