Kelly Gillease

Kelly Gillease is Vice President Marketing at Viator, the largest online provider of tours and activities worldwide. In addition to actively managing Viator's in-house search engine marketing efforts, she also oversees Viator's marketing in print, television and email, as well as affiliate marketing and other online channels. A frequent speaker at the Search Marketing Expo (SMX) conferences, Kelly is also a regular editorial contributor for Search Engine Land's 'In House' column. She is also the host of SEMcast, a search engine marketing podcast on

The 2010 In-House SEM To-Do List

While it may feel like 2010 is already whizzing by, now is a good time to take a step back and think about the big to-do list items for in-house...