Kim Krause Berg

Kim Krause Berg is the SEO/Usability Consultant for Cre8pc. Her work combines website and software application usability testing with a working knowledge of search engine optimization.


Information Behavior & Mental Models

Last month I wrote about emotion and web site design in Creating An Emotional Response From Your Web Site. How often do you have a happy, fun, relaxing and utterly satisfying experience while browsing an online retail web site? Do web site designers know or even care what puts us in the zone? What does […]


It’s A Fatal Mistake To Copy Successful Web Sites

At a search engine marketing conference, several of us gave a session on website usability topics ranging from usability and SEO to site architecture and requirements gathering. Afterward, there was time for questions by the audience. Someone asked, “Why don’t we all just copy” I replied, “Never, ever copy what Amazon does.” The audience […]

Content Marketing

The Algorithm Chasers

When the Fort Hood, Texas shooting rampage hit the news, a small staff of news folks were trying to determine which words to use for their online news stories on the topic. The goal was to get Google News to find and rank their article higher than their competition. They struggled with the difference of […]

Content Marketing

Want Better Web Design? Watch Real Users

I’ve been in web development since 1995. For me, and many of you, it’s easy to forget that people don’t have the computer equipment to use the web sites and Internet applications we build. I’ve always found it interesting that TV show web sites are Flash based and loaded with images and video. It’s as […]

Content Marketing

Of Conversations And Conversions

If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers unless it can be backed up with outside information? People still want the same thing […]

Content Marketing

The Importance Of Knowing Your Customers’ Language

While doing keyword research for a company, I started to think about something that has always been in front of me. Where usually I think in terms of “trigger words” such as “sale”, “free” and “limited time offer,” I realized there is another layer to the wording we use to communicate to customers and Internet […]

Content Marketing

How User Behavior Influences Search Results

If you wanted to research something—the musician Johnny Cash, for example—would you go to a search engine or a library? There are many studies on search usage. It’s safe to say that at least 50% of people now turn to search engines for information. That number increases for certain types of searches, such as shopping […]

Content Marketing

The Impact Of The Internet On Human Behavior

CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it showed that 74% chose “YES.” Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined […]

Content Marketing

Is Your Web Site Credible?

In Lance Loveday’s Just Behave column the other week on Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to do business with. The “professional” and “credible” page won over the […]

Content Marketing

How Does Your Web Site Make Visitors Feel?

I’ve been exploring and researching the relationship between computers and people. More specifically, I’m fascinated by web sites and how, or if, they affect us emotionally, mentally, physically and spiritually. As a web site designer, what special power do you hold in your artistic hands? As a blogger, what kind of reaction are you seeking […]


The Extended Brain, Search Marketing & User Experience Design

When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: […]


The Secret Influence Of Search Behavior

Did you know that Rachel Ray grounds up toasted pumpkin seeds, adds some herbs and uses the mixture to coat chicken?  Me neither.  One day, after my daughter mentioned this to me, I started thinking about how people’s eating habits are changing everywhere.  More fast food restaurants serve healthier, lower fat meals. Today’s families use […]

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