Discovering Web User Types & Habits Via Search Queries
Not long ago I asked my twenty year old daughter where she goes to get information. Without hesitation she replied, “Google.” I thought...
Kim Krause Berg
Kim Krause Berg is the SEO/Usability Consultant for Cre8pc. Her work combines website and software application usability testing with a working knowledge of search engine optimization.
What Skills Do Successful Website Teams Require?
If you have the role of quoting jobs for clients or working out budgets for outsourcing to contractors, you know it’s no easy task. There are many...
Information Behavior & Mental Models
Last month I wrote about emotion and web site design in Creating An Emotional Response From Your Web Site. How often do you have a happy, fun,...
Creating An Emotional Response From Your Web Site
I hadn’t seen my artist friend in nearly a year, nor was I even sure he was still painting. But there I was the other day, standing with him in his...
It’s A Fatal Mistake To Copy Successful Web Sites
At a search engine marketing conference, several of us gave a session on website usability topics ranging from usability and SEO to site architecture...
The Algorithm Chasers
When the Fort Hood, Texas shooting rampage hit the news, a small staff of news folks were trying to determine which words to use for their online...
Information Architecture: The Backbone Of SEO & Usability
The goal of web page content is to accommodate our users. This means taking a hard look at site requirements and where they might conflict with...
Want Better Web Design? Watch Real Users
I’ve been in web development since 1995. For me, and many of you, it’s easy to forget that people don’t have the computer equipment to use the...
Of Conversations And Conversions
If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you...
The Importance Of Knowing Your Customers’ Language
While doing keyword research for a company, I started to think about something that has always been in front of me. Where usually I think in terms of...
How User Behavior Influences Search Results
If you wanted to research something—the musician Johnny Cash, for example—would you go to a search engine or a library? There are many...
The Impact Of The Internet On Human Behavior
CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it...
Is Your Web Site Credible?
In Lance Loveday’s Just Behave column the other week on Designing For The Subconscious Mind, he described his experiences when showing two...
How Does Your Web Site Make Visitors Feel?
I’ve been exploring and researching the relationship between computers and people. More specifically, I’m fascinated by web sites and how, or if,...
Can Reading Online Be As Rewarding As Curling Up With A Good Book?
Have you ever considered how different the experience of online reading is compared to scanning words printed on a dead tree? To me, the experiences...
Finding The Right Balance Between Search Marketing & User Experience
Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my...
The Extended Brain, Search Marketing & User Experience Design
When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky...
Internet Shopping Usability: No Guidance, No Interaction, No Sale
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed...
The Biggest Web Site Usability Mistakes You Can Make
When you built your first web site, didn’t you just want to promote it everywhere with big bold letters saying, “HEY EVERYONE! COME HERE AND...
The Secret Influence Of Search Behavior
Did you know that Rachel Ray grounds up toasted pumpkin seeds, adds some herbs and uses the mixture to coat chicken? Me neither. One day, after...