Kim Krause Berg

Kim Krause Berg is the SEO/Usability Consultant for Cre8pc. Her work combines website and software application usability testing with a working knowledge of search engine optimization.

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Information Behavior & Mental Models

Last month I wrote about emotion and web site design in Creating An Emotional Response From Your Web Site. How often do you have a happy, fun,...

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The Algorithm Chasers

When the Fort Hood, Texas shooting rampage hit the news, a small staff of news folks were trying to determine which words to use for their online...

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Want Better Web Design? Watch Real Users

I’ve been in web development since 1995. For me, and many of you, it’s easy to forget that people don’t have the computer equipment to use the...

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Of Conversations And Conversions

If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you...

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How User Behavior Influences Search Results

If you wanted to research something—the musician Johnny Cash, for example—would you go to a search engine or a library? There are many...

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Is Your Web Site Credible?

In Lance Loveday’s Just Behave column the other week on Designing For The Subconscious Mind, he described his experiences when showing two...

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How Does Your Web Site Make Visitors Feel?

I’ve been exploring and researching the relationship between computers and people. More specifically, I’m fascinated by web sites and how, or if,...

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The Secret Influence Of Search Behavior

Did you know that Rachel Ray grounds up toasted pumpkin seeds, adds some herbs and uses the mixture to coat chicken?  Me neither.  One day, after...