Analytics & conversion

A Guide To Creating A Massive Impact With Basic Reporting

Google Analytics provides the opportunity to create sophisticated advanced segments and fancy custom reports in such a way it all perfectly fits your needs. Although I really love all these self-made reports, Google Analytics also contains around 80 or more standard reports. Not every report is evenly interesting, but I would like to point out […]

Analytics & conversion

How To Gain Great Insights With Google Analytics Dashboards

Google recently released its new Analytics interface to all of their users. Personally, I think that one of the biggest improvements is the ability to create multiple dashboards as well as the flexibility of widgets to customize your dashboard with essential metrics. This post will elaborate further on: how to create (multiple) dashboards the possibilities […]

Analytics & conversion

Four Web Analytics Gurus On Key Trends In 2011

In a dynamic and constantly changing world like internet marketing, measuring the outcomes of our activities is increasingly important. To get a deeper understanding about the most important developments in 2010 and the biggest challenges lying ahead for us in the rest of 2011, I interviewed four of the most influential gurus in the field […]

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