Amazon Advertising

Want Better Google Analytics Data? Learn To Tag Your Campaigns!

One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways to make your data more accurate; tagging is one of them. Although the correct tagging of your campaigns seems something basic, I still see a lot of companies and websites that aren’t tagging at […]

1

How Analytics Can Help Balance Your Annual Search Advertising Budget

At the online marketing agency I work for, we primarily focus on ROI driven online marketing campaigns. With this marketing philosophy, search engine advertising (SEA) budgets don’t play a role, and as long as every order delivers profit / ROI, the SEA budget should be endless. Of course, this ideal situation doesn’t happen at a […]

1

A Guide To Creating A Massive Impact With Basic Reporting

Google Analytics provides the opportunity to create sophisticated advanced segments and fancy custom reports in such a way it all perfectly fits your needs. Although I really love all these self-made reports, Google Analytics also contains around 80 or more standard reports. Not every report is evenly interesting, but I would like to point out […]

Amazon Advertising

How To Gain Great Insights With Google Analytics Dashboards

Google recently released its new Analytics interface to all of their users. Personally, I think that one of the biggest improvements is the ability to create multiple dashboards as well as the flexibility of widgets to customize your dashboard with essential metrics. This post will elaborate further on: how to create (multiple) dashboards the possibilities […]

Amazon Alexa

Four Web Analytics Gurus On Key Trends In 2011

In a dynamic and constantly changing world like internet marketing, measuring the outcomes of our activities is increasingly important. To get a deeper understanding about the most important developments in 2010 and the biggest challenges lying ahead for us in the rest of 2011, I interviewed four of the most influential gurus in the field […]