Larry Kim

Larry Kim

Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week.

Google

Google Quietly Rolls Out New Offer Extensions in AdWords

Google is now rolling out Offer Extensions, their latest ad extension that lets AdWords advertisers post deal offers underneath a normal Google Search ad. If your AdWords account has been upgraded to Enhanced Campaigns, then you’ll see the new Offer Extension in your account right now, in the “extensions” tab. If not, you’ll have to […]

PPC

Making The Case In Favor Of Enhanced Campaigns

There’s been a lot of anxiety and skepticism from PPC marketers around the recently announced enhanced campaigns. One Search Engine Land commenter put it pretty bluntly: While it’s true that certain advanced features – most notably device-level targeting and keyword-level CPC bidding for mobile-only campaigns – are going away, and it’s likely that mobile CPC’s will […]

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