The Great #SMX East Recap: 2017 Edition
And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers,...
Nov 1, 2017 at 9:00 am ET
Lauren Donovan
Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.
SMX East is next week! Will we see you in NYC?
Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics,...
Search Engine Land’s most engaging stories of 2016: A whole lotta Google
From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score... there was a lot going on with the...
Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015
Likes, comments, shares — you name it, we tallied it. Here are the most socially engaging stories from our newsroom in...
1, 2, 3… Smile! Say Hi To Search Engine Land On Instagram
Sprinkle a little Search Engine Land into your Instagram feed. ...
The Social Side Of Search Engine Land: Our Top 25 Most Shared Stories Of 2014
What stories did our readers share the most across social networks this year?...
Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead
Happy New Year to you, search marketing friends! Surely you’re eager to dive head-first into 2014, weighing predictions and forecasts of...
Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There
Search marketing friends — welcome, welcome! It’s time for another installment of our Search Engine Land Year In Review series....
Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google
Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the...
3 Content Aggregators For The B2B Community Manager Toolkit
It’s nothing new to preach the importance of sharing non-competitive, complementary, third party content for brands actively participating in...
10 Essential Tools For B2B Conference Coverage Domination
Congratulations! You’ve finally convinced the boss-man that attending and covering an industry conference on behalf of your B2B company is...
Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master
Alert! Alert! Your social community is in crisis! Remember that third-party article you posted to the company Facebook Wall yesterday afternoon? Its...
B2B Blogger’s Guide To Turning Tweets Into Rockstar Conference Coverage
So, you’re craving a surge of fresh, unique, valuable content on the front page of your business’s B2B blog…but scraping the bottom...
Beef Up B2B Publications With Rockstar Industry Conference Coverage
Sharing. It’s a fundamental principle of social interactions that harkens back to Kindergarten 101. And yet… companies can lose sight of this...
How to Spice Up B2B Ad Creative Brainstorms In 90 Minutes Or Less
Fact or Fiction? Writing search PPC ad copy promoting B2B brands, products or services isn’t as fun as promoting some sexy, fabulous, coveted...
6 New Year’s Resolutions For The Modern-Day B2B Community Manager
Ahhh, a New Year is upon us, and with it comes a tidal wave of resolutions and vows, sacrifices and goals. “I will exercise more!”...
5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal
In a sea of shiny social media marketing services, both mainstay and emergent, it can be easy to lose sight of the tried and true goodies we use...
4 Point Twitter Audit: Becoming A More Beloved B2B Brand
Welcome back to the third and final installment of the B2B Community Manager’s Guide To Identifying True Twitter Friends. In our first two...
A B2B Community Manager’s Guide To Identifying True Twitter Friends, Part II
Community managers aim to establish authority and offer value to a relevant community by way of sharing awesome, complimentary content, solve...
A B2B Community Manager’s Guide To Identifying True Twitter Friends
The role of the online community manager (CM) was born out of the need for brands to connect with relevant people in a meaningful way. To establish...