How to nail a local SEO pitch
Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don't have much SEO knowledge.
Lydia Jorden is an SEO and digital marketing expert with a passion for helping companies compete in the digital landscape through local listing optimization, PPC strategy, experimenting with conversion optimization techniques, and utilizing various digital strategy. Lydia currently works as a digital strategist at Greystone Technology.
Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don't have much SEO knowledge.Lydia Jorden | Feb 10, 2017 at 9:55 am ET
You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.Lydia Jorden | Dec 30, 2016 at 9:55 am ET
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.Lydia Jorden | Nov 7, 2016 at 9:29 am ET
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.Lydia Jorden | Oct 7, 2016 at 9:10 am ET
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning.Lydia Jorden | Sep 9, 2016 at 11:19 am ET
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.Lydia Jorden | Aug 12, 2016 at 10:07 am ET
It's hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?Lydia Jorden | Jul 15, 2016 at 10:20 am ET
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.Lydia Jorden | Jun 17, 2016 at 10:37 am ET
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.Lydia Jorden | May 20, 2016 at 9:34 am ET
Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.Lydia Jorden | Mar 25, 2016 at 9:16 am ET
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.Lydia Jorden | Feb 26, 2016 at 11:08 am ET