How to nail a local SEO pitch
Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don't have much SEO knowledge.
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Lydia Jorden's latest articles
Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
Local SEO now has an organic ROI tracking method
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
Digitizing traditional marketing methods to compete in local search
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning.
Using popular culture to drive local positioning
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.
4 reasons the world would end at the demise of local SEO
It's hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?
What your boss actually wants from your local search reports
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.
4 effective local positioning strategies you’re overlooking
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.
Leveraging social media for local SEO
Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.