How to nail a local SEO pitch
Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local...
Lydia Jorden
Lydia Jorden is an SEO and digital marketing expert with a passion for helping companies compete in the digital landscape through local listing optimization, PPC strategy, experimenting with conversion optimization techniques, and utilizing various digital strategy. Lydia currently works as a digital strategist at Greystone Technology.
Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in...
Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly...
Local SEO now has an organic ROI tracking method
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local...
Digitizing traditional marketing methods to compete in local search
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional...
Using popular culture to drive local positioning
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive...
4 reasons the world would end at the demise of local SEO
It's hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search,...
What your boss actually wants from your local search reports
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how...
4 effective local positioning strategies you’re overlooking
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO...
Leveraging social media for local SEO
Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local...
Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing...