Know Thy Enemy: Local SEO & The Art of War
What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores.
Marcus Miller is an experienced SEO & PPC consultant based in Birmingham, UK. Marcus focuses on search marketing strategy and helping businesses cut through the smoke and mirrors of SEO, PPC and search marketing. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat that focuses on helping businesses with their SEO & PPC, but also on training internal staff to help empower businesses to manage their own search destiny.
What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores.
Marcus Miller | Oct 2, 2015 at 11:02 am ETLocal businesses' visibility on the SERPs took a hit when Google adopted the "Snack Pack," which shows only three results. Contributor Marcus Miller shares advice on how to handle the increased competition that's likely to result.
Marcus Miller | Sep 4, 2015 at 8:54 am ETSome people get so focused on rankings that they forget what great SEO is all about: marketing. Through applying the principles of guerrilla marketing, columnist Marcus Miller shows how great marketing makes for great local SEO.
Marcus Miller | Aug 7, 2015 at 9:37 am ETColumnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.
Marcus Miller | Jul 10, 2015 at 11:17 am ETLocal businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
Marcus Miller | Jun 12, 2015 at 9:42 am ETLooking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews.
Marcus Miller | May 15, 2015 at 10:13 am ET