7 tips to turn Google’s Search Essentials into strategy
Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.
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Marie Haynes's latest articles
Google’s helpful content update: What should we expect?
SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.
What SEOs can learn about aligning with consensus as described in Google’s QRG
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.
Toxic links and disavows: A comprehensive SEO guide
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.