Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages and writes for the popular Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports, which cover Paid Search, SEO, Display, Social Media and more. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

A Beyond Average Look At Search Ad Position

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad...