Matt Ackley

Matt Ackley is a former developer who was dragged kicking and screaming into the world of marketing back in 2005. Now there, as CMO of Marin Software, Matt enjoys creating unique solutions powered by the intersection of science in creativity found in today’s online marketing platforms.

Google Ads

Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns

In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the campaign level, Google subsequently expanded the capability to individual ad […]

Google Ads

Optimizing Google Enhanced Campaigns: Success Starts At Migration

In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign structures and strategies, but also how this will impact their ability to acquire revenue. With the July […]