Matt Lawson

Matt Lawson is Vice President of Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics.

Content Marketing

Tune Your Paid Search Campaigns To Account For Holiday Volatility

The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries.  It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you can get with your bids.  The more value you receive […]