Matt Lester

PPC

Seven Tactics For Leveraging Paid Search To Build Brand Awareness

Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back… out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your CPC campaigns than you are […]

Matt Lester | May 5, 2008 at 11:29 am ET

Platforms

10 Tips For A More Effective Paid Search Campaign

Chances are, if you’re reading this you’re either running a cost-per-click (CPC) advertising campaign or are considering it. You probably know that CPC advertising involves selecting a set of keywords and writing an ad to appear when someone searches for that keyword in the major search engines. And you’re aware that CPC advertising requires you […]

Matt Lester | Mar 11, 2008 at 7:25 am ET