Using PPC Run Charts To Identify Problems & Opportunities
Back in the 70’s, when the World Wide Web was still just a glint in Tim Berners-Lee’s eyes, a pair of Stanford grads working out of their garage...
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
Back in the 70’s, when the World Wide Web was still just a glint in Tim Berners-Lee’s eyes, a pair of Stanford grads working out of their garage...
It was way past quitting time, and though I still was on deadline for a new flight of text and display ads, my creative muse had quit hours earlier...
I hate people who claim to have all the answers. Well, okay, hate is a pretty strong word, so let me rephrase. People who are smarty-pants...
Spying is such a loaded word, isn’t it? Spying evokes images of stakeouts on dark streets, dumpster diving to dig up old phone...
Though I’ve never met him personally, I admit to being a big Hal Varian fan. For those who don’t recognize the name, Dr. Varian is the...
There’s an old adage that goes “It’s not just what you say, it’s how you say it that counts.” Having been married for 31 years next...
There is no mistaking the official arrival of spring in northern climes. I am not talking about the beautiful blossoms of the dogwood, apple and...
There’s an old story of two hikers who come across a hungry-looking bear in their path. The first hiker starts running for his life. The second...
Trademarks are in the news again. Last week, Microsoft announced an update to its trademark policy. Now, you can poach off your competitors’...
This month, we continue our exploration of cross-compatibility issues between Google Adwords and Microsoft adCenter, and how understanding the subtle...
Managing PPC campaigns became a little easier last year when the Yahoo platform was retired and replaced with Microsoft’s adCenter. Now,...
December can be a tough month for paid search campaign managers. On one hand, it’s a time to be tightly focused on hour-by-hour tactical engagement...
We are now just days away from the “official” start of the 2010 holiday shopping season with those two notorious leading economic...
After a year of planning, engineering and collaboration by teams at Yahoo and Microsoft, it’s go time for the search alliance. Within two weeks...
It seems fitting that from the moment it was announced, Google Instant became an instant headline news story. For the past few week, industry pundits...
In this month's column, we'll take a quick refresher course on what goes into writing great ads and then we'll evaluate a few recent ads to see if...
My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to...
At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search...
Over the past two months in this column, I’ve discussed some of the pitfalls of A/B ad testing, and in this third and final installment,...
In last month’s column, Pitfalls of Paid Search, Part 1, I raised the question of whether A/B Ad split testing, taken to the extreme, can be...