Content
5 Search Ad Copy Resolutions For 2015
It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly...
Mona Elesseily
Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).
Bing
Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two...
What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can...
Google Ads
Mobile PPC Tips & Tricks – What Works & Doesn’t
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this...
Remarketing Tips Born Of Years Of Experience
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more...
PPC
Remove Page Elements For Higher Converting Pages
People often talk about including elements on a page to improve landing page conversions and user experience. I know I’ve personally written a...
How To Reduce Landing Page Clutter For Optimal AdWords Performance
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching...
PPC
3 Simple Messaging Changes That Can Mean Big PPC Bucks
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you...
PPC
I Don’t Want No Scrub (Agency)
You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no...
Google Ads
5 Ways PPC Can Make You A Smarter Marketer
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get...
Content
5 More Landing Pages Tests To Improve Performance
Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing...
Analytics & Conversion
7 Landing Page Tests You Can Run Tomorrow!
For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds...
Google Ads
Google Shopping Ads: What We’ve Learned So Far
In October 2012, Google Product Listing Ads (PLAs) became Google Shopping. With this, Google removed the Google Shopping listings from the organic...
PPC
3 Neuromarketing Considerations For Landing Page Optimization
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize...
PPC
7 Tips To Avoid High Bounce Rates On Landing Pages
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a...
Google Ads
5 Quick Fixes To AdWords Default Campaign Options
There are a lot of levers to pull in PPC, and it can be confusing to prioritize them. One very good and often-overlooked area to focus on is the...
PPC
5 Ways To Jumpstart Facebook Ads
The Facebook Paid Ads program has tremendous potential if you know what trees to bark up. And if you’re willing to put effort into making your...
PPC
5 Tips To Fine Tune PPC Ad Copy
Of all the communicating we humans do, it’s estimated that only 7% of our message is transmitted by the words we choose, while the rest of our...
PPC
3 Common Landing Page Flops To Avoid
In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages...
PPC
4 Alternatives You Need To Consider Beyond AdWords
While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only...