Nate Dame

Nate provides results-oriented SEO leadership with an emphasis on B2B and technology brands. He is a speaker, columnist for Marketo and Search Engine Land, and leads client strategy at Propecta.

Content

How To Promote An E-Book Launch With A Be Everywhere Day

It’s no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it’s hard to be creative with yet another PDF launch — especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be Everywhere Day concept might be worth a […]

Content

How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors

Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the studies have published, […]

Link Building

4 Content Marketing Strategies That Still Build Links

Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for links is dead now! No surprise there — […]

Amazon

Preparing For The Link Apocalypse That May Or May Not Be Coming

Something big is happening to link building. Hummingbird might have been the writing on the wall signaling more changes to come; but, we still have no idea what those changes will actually look like. Will links be less important in 2014? Is it possible that they could go away? Should I start link building, stop link […]

Content

Creative Link Building Ideas For Really Boring Websites

Let’s face it: you might have a business or product that is simply not sexy, and it will always be difficult to “build links.” In fact, it might be downright impossible, or just cost prohibitive. For many sites, it’s hard to build links from clients and prospects. And there may be few or no industry […]

Google

Did Hummingbird Eat Link Building?

Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more change to come. Let’s take a look at what Hummingbird […]

Content

4 Ways to Wash Away The Link Building Hate

This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious look […]

Content

5 Ways To Get Way More Results From Link Building Outreach

If you’ve heard me talk, you know that I’m ridiculously passionate about link building that, ahem, works. I mean, getting a couple links out of a campaign is nice. After all, a link is a link. But if you’ve done all the work to find 100 “webmasters,” researched their background and contact info, sent each […]

Content

Link Building Campaign Design: How To Scale Outreach Today

“Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re shrewd, there are still a few opportunities to scale remaining […]

Google Algorithm Updates

3 Principles Of Future-Focused, No-Surprise Link Building

Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target that you can hit sometimes […]