Pinterest introduces Idea ads and paid partnership tools
The new features are aimed at helping brands and creators reach consumers through creative images and videos.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market."
How to find the balance between creativity and automation in PPC
Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
Microsoft Bing is building a new retail marketplace
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
New shopping links for Google AdSense
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
Google releases several Ads Manager updates
The updates cover new features and updates around reporting, network settings, and inventory.
YouTube lifts some restrictions for mastheads ads
The new policy opens the door for many advertisers who had previously been limited on where they could place their ads.
LinkedIn announces boosting for Event posts
The new feature allows advertisers to drive more awareness, traffic and registrations to their events.
Twitter announces Product Drops for merchants
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products.
Google expands financial services verification policy to Australia, Singapore, Taiwan
Results from last year's test in the UK market showed a promising decline in scam-related Google Ads
Google Ads launches v11 of API
Google Ads API changes include ad schedules for local services, and migrations and updates for Smart campaigns.
LinkedIn announces Business Manager
LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies.
What is your least favorite part of PPC? [POLL]
Submit your response below. We may include your quotes in a writeup of the poll results!
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
Microsoft, AT&T’s Xandr acquisition complete
Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.