Meta implements ad restrictions in US for social issues, elections, and politics
The restriction period was also implemented in 2020 for the week leading up to General Election Day.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
3 TikTok LIVE features, updates, and policies
The new features will hopefully make the LIVE feature a safer place for creators, brands, and users.
TikTok has a new Focused View campaign objective
Focused View is the new evolution of the current video view objective on TikTok where the platform optimizes for users watching at least 6 seconds or more.
The Pinterest Trends Tool is expanding with a new API for Conversions
The announcement also includes three new Trends Tool features including filters and widgets.
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
Facebook has rolled out a new Pages experience
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.
3 new Google travel and tour booking features
Three new features for comparing prices, booking additional attractions, and editing prices are now available to attraction and tour operators.
Google to offer publisher first-party cookie support
The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
TikTok releases Photo Mode and 7 new editing tools
The new editing and photo tools give creators more freedom over the content they post. But the updates aren't quite original.
Facebook Ad Policies have been renamed to Meta Ad Standards
No new policies will be added, nor will the enforcement of the current policies be changed.
Google financial services verification policies now rolled out in the UK
Google is taking a stand in the UK to educate the general public and stop financial ad fraud.
Google can now automatically create your ad assets
Some advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords.
Google Ad recommendations can now be applied as experiments
You can now test relevant recommendations in your account without changing your campaigns or compromising your performance.
Live chat, pixel helper, and 7 other Reddit Ads Manager updates
9 new Reddit Ads Manager features could give advertisers an incentive to test the platform as a potential traffic channel.
4 new Instagram ad surfaces and tools
New ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions.
Facebook offers new ways to customize your feed
Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds.
CMS integration and 2 other new Google tag feature updates
Three new tag features will make the recording, measurement, and installation of the new Google tag a lot less cumbersome.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.