Apple could be building an ad network for live TV
The deal is part of an agreement to stream Major League Soccer games next year.
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
The deal is part of an agreement to stream Major League Soccer games next year.
Nicole Farley | Nov 4, 2022 at 5:54 pm ETYou’ll know you have access to the feature when you see the option to “Go Live Together” at the bottom of the YouTube app.
Nicole Farley | Nov 4, 2022 at 5:40 pm ETCreators can make NFTs, receive gifts, and build a public presence through their personal accounts.
Nicole Farley | Nov 3, 2022 at 12:12 pm ETThe new dimensions will be available across both Google Analytics 4 explorations and reporting customization.
Nicole Farley | Nov 3, 2022 at 9:41 am ETThe new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
Nicole Farley | Nov 2, 2022 at 3:06 pm ETAmazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Nicole Farley | Nov 2, 2022 at 2:45 pm ETAs brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
Nicole Farley | Nov 2, 2022 at 12:29 pm ETMeta says they have made significant progress and investments into brand safety and suitability controls.
Nicole Farley | Nov 1, 2022 at 5:32 pm ETAdvertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
Nicole Farley | Nov 1, 2022 at 9:00 am ETMicrosoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Nicole Farley | Nov 1, 2022 at 7:00 am ETThe cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms.
Nicole Farley | Oct 31, 2022 at 11:44 am ETThe new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
Nicole Farley | Oct 31, 2022 at 11:00 am ETPerformance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads.
Nicole Farley | Oct 31, 2022 at 7:00 am ETIn the US, YouTube is the second most frequently used service for consuming podcasts.
Nicole Farley | Oct 27, 2022 at 3:25 pm ETLicensed healthcare providers can apply for access to the new features starting today.
Nicole Farley | Oct 27, 2022 at 1:53 pm ETReddit says the API is meant to elevate the Ads experience for their growing advertiser community.
Nicole Farley | Oct 27, 2022 at 10:08 am ETGoogle is also moving the Universal Analytics 360 properties’ sunset date from October 1, 2023 to July 1, 2024.
Nicole Farley | Oct 27, 2022 at 9:00 am ETThe original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.
Nicole Farley | Oct 26, 2022 at 5:48 pm ETOverall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
Nicole Farley | Oct 26, 2022 at 5:17 pm ETThe updated client libraries and code examples will be published next week.
Nicole Farley | Oct 26, 2022 at 4:01 pm ETGet a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
Nicole Farley | Oct 26, 2022 at 1:48 pm ETYelp Fusion brings content to consumers with multiple new brand integrations.
Nicole Farley | Oct 26, 2022 at 10:39 am ETOverall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
Nicole Farley | Oct 25, 2022 at 7:22 pm ETEarnings missed the mark for YouTube but showed slow growth for ads and other services.
Nicole Farley | Oct 25, 2022 at 7:04 pm ETThe four different placements are available to advertisers in the Search Ads dashboard.
Nicole Farley | Oct 25, 2022 at 3:01 pm ETA lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Nicole Farley | Oct 25, 2022 at 1:55 pm ETSearches on Yelp for veteran-owned businesses in the U.S. increased by 101% in the third quarter of 2022 compared to last year.
Nicole Farley | Oct 25, 2022 at 7:00 am ETInstacart's self-service platform, Ads Manager is getting a noticeable update.
Nicole Farley | Oct 24, 2022 at 3:29 pm ETUpdated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.
Nicole Farley | Oct 24, 2022 at 2:38 pm ETIn what they call "journey ads," Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.
Nicole Farley | Oct 20, 2022 at 1:12 pm ETThe new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
Nicole Farley | Oct 20, 2022 at 6:00 am ETThe new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.
Nicole Farley | Oct 18, 2022 at 7:12 pm ETThe new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.
Nicole Farley | Oct 18, 2022 at 6:51 pm ETThere is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
Nicole Farley | Oct 18, 2022 at 2:24 pm ETCreators that comply with Meta's partner monetization policies will have access to create Branded Content in organic Reels.
Nicole Farley | Oct 18, 2022 at 12:02 pm ETIn the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
Nicole Farley | Oct 18, 2022 at 10:56 am ETSome advertisers panicked, understandably, after a new match types beta test went live.
Nicole Farley | Oct 18, 2022 at 10:10 am ETThe restriction period was also implemented in 2020 for the week leading up to General Election Day.
Nicole Farley | Oct 18, 2022 at 9:31 am ETAudio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
Nicole Farley | Oct 17, 2022 at 4:32 pm ETThe new features will hopefully make the LIVE feature a safer place for creators, brands, and users.
Nicole Farley | Oct 17, 2022 at 2:59 pm ET