B2B Search Marketing: Measuring Success Beyond Conversions
Today, the majority of b2b search marketing programs are focused on lead generation. Prospects are driven to landing pages where they register for...
Patricia Hursh
Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based digital marketing agency specializing in full-funnel lead generation solutions for B2B companies.
Are Online Registrations REALLY Sales Leads?
One of the most common B2B search marketing practices is offering whitepapers, demos, trial software, and other assets in exchange for registration...
B2B Search Tips: More On Writing Killer Ads
It seems so obvious, yet many B2B marketers don’t focus on the most fundamental element of any successful search ad campaign—the copy....
B2B Search Tips: Writing Killer Ads
One of the most fundamental elements of any successful B2B advertising campaign is the ad itself… The message… The copy. I’ve found...
Low B2B Click-Through-Rate: Inexperience Or Wisdom?
Have you ever analyzed the click-through-rates associated with B2B search listings? Organic versus paid? Business versus consumer? The data is...
B2B Search Marketers: Keep It Simple
What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital...
Dating Tips For B2B Marketers
Just what do search marketing and dating have in common? According to Seth Godin, the keynote speaker at last week’s Search Engine Strategies...
Driving Online Registrations: Think Beyond the White Paper
Successful B2B marketing efforts—particularly search advertising campaigns—often utilize landing pages designed to collect registrations....
Solving B-to-B Marketers’ Problems
In my last column I explored b-to-b marketers’ changing perceptions toward search marketing and predicted a continued trend in rapidly...
Ad Agencies Partnering with Search Marketing Firms (or Not)
At the recent Search Engine Strategies Conference in New York, agency executives spoke candidly about their experiences working with search engine...
Studies: B-to-B Search Is Poised For Continued Growth
A close look at recent market studies sheds some light on what’s happening in the world of business-to-business marketing, and provides several...
Reducing Barriers To Online Registration
Many b-to-b search advertising campaigns are designed to generate online leads. Typically a company’s search ad promotes a specific resource or...