Patricia Hursh

Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based digital marketing agency specializing in full-funnel lead generation solutions for B2B companies.

B2B Search Tips: Writing Killer Ads

One of the most fundamental elements of any successful B2B advertising campaign is the ad itself… The message… The copy. I’ve found...

B2B Search Marketers: Keep It Simple

What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital...

Dating Tips For B2B Marketers

Just what do search marketing and dating have in common? According to Seth Godin, the keynote speaker at last week’s Search Engine Strategies...

Solving B-to-B Marketers’ Problems

In my last column I explored b-to-b marketers’ changing perceptions toward search marketing and predicted a continued trend in rapidly...

Reducing Barriers To Online Registration

Many b-to-b search advertising campaigns are designed to generate online leads. Typically a company’s search ad promotes a specific resource or...