Think you've maximized your PPC potential? Think again. Columnist Pauline Jakober points out some growth opportunities search advertisers may be neglecting.
About Pauline Jakober
Pauline Jakober is Founder and CEO of Group Twenty Seven, a boutique online advertising agency that provides Google Ads and LinkedIn Ads management, consulting and audits to B2B clients.
Pauline Jakober's latest articles
Search engine marketers, have you written off the Google Display Network? Columnist Pauline Jakober discusses a few reasons to reconsider.Pauline Jakober | May 18, 2015 at 9:43 am ET
So, the developer didn't implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice.Pauline Jakober | Apr 20, 2015 at 10:14 am ET
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.Pauline Jakober | Mar 23, 2015 at 10:35 am ET
You've found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on the right foot with your PPC agency.Pauline Jakober | Feb 23, 2015 at 9:37 am ET
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.Pauline Jakober | Jan 26, 2015 at 11:32 am ET
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page — and if you’re not there, your competition surely […]Pauline Jakober | Dec 29, 2014 at 10:56 am ET
Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you know just how […]Pauline Jakober | Dec 1, 2014 at 10:00 am ET
No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.Pauline Jakober | Nov 3, 2014 at 10:19 am ET