Scott Brinker

Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

A Post-Click Marketing Heuristic

Post-click marketing is a big umbrella. There are many concepts under it, intricately interrelated to each other. It can be challenging to picture...

The Creative Revolution 2.0

The Quixotic quest for iconic internet ads is a perennial call-to-arms for advertisers, agencies and entrepreneurs. Surely there must be a way to...

Brand Champions In Conversion Optimization

As marketers, we’re all ultimately in the conversion optimization business. The success of your venture depends on how many people you get to...

The 5 Rings Of Conversion Optimization

Conversion optimization is bigger than your web site. From blogs and landing pages, to official outlets on social media sites, marketers now manage a...

Conversion Optimization Is The New SEO

Thomas Edison said that genius is 1% inspiration and 99% perspiration. As we begin a new decade in search, we face a parallel truism: great search...