Shari Thurow

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari is currently a contributing editor for the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).

Social

Is Social Media Ruining Search Results?

I preferred search engine results pages (SERPs) before other forms of social media became the rage. I think the commercial web search engines are...

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SEO & Searcher Mental Models

Do search engine optimization (SEO) professionals architect websites to match searcher mental models? The answer might surprise...

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SEO And The Scent Of Information

To truly understand web searcher behavior, search engine optimization professionals should know how searchers locate and follow the scent of...

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Optimizing For Re-finding Search Behavior

Re-finding search behavior is common in web search, image search, and video search. What is it, and how can you make it easy for searchers to re-find...

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The 3 SEO/SEM Conference Personas

I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker,...

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Don’t Forget SEO For Navigational Searches

During search engine optimization (SEO) consultations, we search professionals often see and hear things that make our jaws drop. Even after years...

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SEO Vs. Web Site Architecture

If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search...

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Are You An SEO Hybrid?

During search engine optimization (SEO) consultations, have you heard any of the following statements: “I didn’t hire you for website...

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The Most Dreaded Keyword Phrase

In website usability, one of the hardest obstacles to overcome is the mentality of “This is what I would do.” Whenever we hear Person A...

PPC

SEO Ethics Are In The Eye Of The Beholder

True story. I was sitting at one of my computers, a bit flustered because I was trying to solve yet another CSS (Cascading Style Sheet) browser...