Shari Thurow

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari currently serves on the Board of Directors of the Information Architecture Institute (IAI) and the ASLIB Journal of Information Management. She also served on the board of the User Experience Professionals Association (UXPA).

SEO & Searcher Mental Models

Do search engine optimization (SEO) professionals architect websites to match searcher mental models? The answer might surprise...

SEO And The Scent Of Information

To truly understand web searcher behavior, search engine optimization professionals should know how searchers locate and follow the scent of...

Optimizing For Re-finding Search Behavior

Re-finding search behavior is common in web search, image search, and video search. What is it, and how can you make it easy for searchers to re-find...

The 3 SEO/SEM Conference Personas

I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker,...

SEO Vs. Web Site Architecture

If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search...

Are You An SEO Hybrid?

During search engine optimization (SEO) consultations, have you heard any of the following statements: “I didn’t hire you for website...

The Most Dreaded Keyword Phrase

In website usability, one of the hardest obstacles to overcome is the mentality of “This is what I would do.” Whenever we hear Person A...

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