Siddharth Shah

Siddharth Shah

Siddharth Shah is head of web analytics, digital strategy and insights at Adobe. He leads a global team that manages the performance of over $2 BN dollars of ad spend on search, social and display media at Adobe.

SEO

Keyword Bidding Counterpoint: It’s Not Automation That’s The Problem

In a recent Search Engine Land opinion piece entitled Automated Keyword Bidding? More Like Automated Money Sink, the author espouses the view that automated keyword bidding is flawed because it is impossible for agencies to scale their systems to deliver positive results to clients. While I agree with most of the points the author has […]

PPC

Using Predictive Modeling In Seasonal Search Campaigns

Optimal bidding for performance is a complex task for search marketers. When placing bids every day, you must be mindful of the volatility in the marketplace due to changing search traffic, competition, matching algorithms that vary across search engines and the changing needs of your business. For many of you, particularly if you work in […]

PPC

Fine Tuning Your Search Campaign To Today’s Economic Environment

It is no surprise that the recession has affected online consumer spending habits. In lean times, people are more apt to curb spending and seek out the best bargains. From a search perspective, it is now more important than ever for marketers to adapt their campaigns to these changes in consumer behavior to better optimize […]