Local
I just returned from BIA/Kelsey’s Directional Media Strategies 2010 Conference in Dallas, where for three days top players in the local search community discussed the future of generating leads for small and medium-sized businesses. While we all recognize that the emergence of digital and mobile opportunities is changing the fundamentals of how we market locally, […]
Apple
In today’s digital world, local search campaigns succeed when they create integration and leverage audiences across technologies. That’s why a multi-platform approach makes the most sense for local business advertising—it realizes the benefits and opportunities available across all forms of media, whether they’re in print, online or on mobile. Sensis, an Australian Yellow Pages provider, […]
Apple
We’re just weeks into 2010, and already a host of major tech, online, and mobile companies have made some exciting announcements about their latest plans for local search. In mid-January, Google’s Mobile division announced that it is upgrading its search engine on Android-powered devices and the iPhone to present results reflective of the current or […]
Local
The courtship of social networking and local search will result in a marriage that diversifies the mix of sales tools and empowers circles of families, friends, co-workers and organizations to share experiences and opinions in the local search space. For a number of years, consumers have had a collective, powerful online voice through ratings and […]
Local
Finally, after a lengthy gestation period, Microhoo is official! In late July, Microsoft and Yahoo inked a 10-year deal that — if approved — combines the companies’ forces in an internet search alliance to make a concentrated run at Google, recognized by many as the key player in local search. The deal, which seems to […]
Google Analytics
Is the much ballyhooed Google Chrome — the new open source browser — as shiny for advertisers as it is for those testing the Microsoft beta version and commenting via online posts? Those of us in local search are sitting on the edge of our seats to find out for sure, since Google is considered […]
Local
Everyone seems to be chiming in with their reviews of Microsoft’s new search engine — oops, I mean “decision engine”. Can it compete with Yahoo? Will it become a verb like Google? Why’d they name it after the Chandler character on “Friends?” I don’t know if Bing will grow legs or if it’ll get lost […]
Local
How many good conversations have you had where one person spends the entire time talking? That’s not a conversation, of course. That’s someone simply spouting off. A conversation requires dialogue, people taking turns talking and listening. The online world is no different, and we’ve reached a point where true online conversations occur all the time. […]
Apple
Given the continuing growth in the smartphone market, mobile phones are poised to become the first source people turn to when searching for local business information. Until widespread adoption of smartphones occurs, though, there will be a gap that smart businesses will seek to fill. There were some especially telling findings in comScore’s presentation, “New […]
Local
The search business is a roll-up-your-sleeves type of business. We’re continually honing the way we deliver the search experience of today while preparing for how that experience will change tomorrow. With our eyes on the road ahead, and our minds grappling with what lies around the corner, there isn’t much time to look in the […]
Local
When you’re in an industry that is based on answering consumer needs, as all local search brands are, you’re hardwired to remain relevant. After all, the granddaddy of local search, the printed Yellow Pages, is 125 years young this year, born out of necessity in 1883 when a Wyoming business directory publisher ran out of […]
Local
The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging, and searching on mobile devices in nearly every personal and business setting these days. What remains to be seen, however, is which local mobile services and companies will rise to the top with the most relevant offerings […]
Local
Welcome to the jungle. As the first column from the Yellow Pages Association and the Local Search Guide, it is very exciting to join the Locals Only forum with some of the most notable local search contributors in the industry. Representing more than 150 Yellow Pages publishers, we are looking forward to sharing the internet […]