Key Takeaways From BIA/Kelsey’s DMS ’10 Conference
I just returned from BIA/Kelsey’s Directional Media Strategies 2010 Conference in Dallas, where for three days top players in the local search...
Why Multi-Platform Advertising Is Key In Local Business Search
In today’s digital world, local search campaigns succeed when they create integration and leverage audiences across technologies. That’s why a...
The New Local: Location Based, Social Centric & Behaviorally Targeted
We’re just weeks into 2010, and already a host of major tech, online, and mobile companies have made some exciting announcements about their latest...
Local-Social Search: A Powerful Marketing Channel For Small Businesses
The courtship of social networking and local search will result in a marriage that diversifies the mix of sales tools and empowers circles of...
Microhoo Changes Local Search Landscape For Small Biz
Finally, after a lengthy gestation period, Microhoo is official! In late July, Microsoft and Yahoo inked a 10-year deal that — if approved...
Yellow Reflects on Chrome
Is the much ballyhooed Google Chrome — the new open source browser — as shiny for advertisers as it is for those testing the Microsoft beta...
Next Great Thing: Bing Draws On IYP Connection
Everyone seems to be chiming in with their reviews of Microsoft’s new search engine — oops, I mean “decision engine”. Can it...
Tapping Twitter To Talk To Your Customers
How many good conversations have you had where one person spends the entire time talking? That’s not a conversation, of course. That’s...
Local Searches Set to Flip to Mobile Phone
Given the continuing growth in the smartphone market, mobile phones are poised to become the first source people turn to when searching for local...
Our Relationship To The Bottom Line
The search business is a roll-up-your-sleeves type of business. We’re continually honing the way we deliver the search experience of today...
Lessons in Longevity From The Original Search Engine
When you’re in an industry that is based on answering consumer needs, as all local search brands are, you’re hardwired to remain...
Local Mobile Search Takes Center Stage As Next-Generation Format Of Yellow Pages: Industry Panel Weighs In
The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging, and searching on...
Welcome To The Local Search Jungle
Welcome to the jungle. As the first column from the Yellow Pages Association and the Local Search Guide, it is very exciting to join the Locals Only...