Wesley Young

Wesley Young

Wesley Young is the Local Search Association’s Vice President of Public Affairs. He blogs about the industry on the Local Search Insider blog.

Local

Automated Tools To Help Local Businesses Tackle Online Marketing

When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year. Furthermore, […]

Content

Top 10 Tips For Local Search Success

Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemingly flattened the reach of each advertising channel. Business owners see all the different ways that […]

Google

Time For SMBs To Tackle – Or Be Tackled By – Online Reviews

So much of search focuses on being found. But being found doesn’t do much good unless you’re also chosen. The only thing worse than not being found is being found and rejected from consideration. There’s no doubt that online reviews play an increasingly central role in the consumer path to purchase. Research consistently shows that […]

Local

6 Local Tips For Small Business SEO Success

We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are simple and effective ways to boost visibility […]

Local

How Local Businesses Can Leverage Twitter’s New Nearby Feature

Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their location […]

Google

Key Metrics For Success With A Local Business Website

There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader discussions about the importance of analytics in providing local businesses with ongoing and targeted […]

Local

Best & Worst Ways To Influence Local SEO Rankings

The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from leveraging keywords and linking to boosting reviews and […]

Apple

The Key To Success In Local Lies In A Vertical Approach

Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As verticals better enable consumers to simplify, speed up, and complete their path to purchase, local businesses need to […]

Content

8 Keys To A Successful Local Business Website

A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its central role, the vast majority of […]

Local

10 Questions Local Businesses Should Answer When Considering Online Deals

If you’ve followed headlines about the online deals industry over the past year, you might wonder if the phenomenon has lost its appeal. The coverage often goes something like this: Major players in the space are restructuring. The addition of hundreds of redundant and niche sites have saturated the market. Local businesses are moving on […]

Local

How Local Businesses Can Leverage New Facebook & Foursquare Features

Recently, Facebook and Foursquare announced new features that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. With Facebook, the introduction of Graph Search provides businesses with greater incentive to invest time and effort in their presence on the site so they can appear among the […]