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Best Practice Guide: Google Shopping Feed

There are different types of Google product data feeds, each of which serves a different purpose. The Google Shopping Feed contains all of your products’ information and attributes and is the data file you submit to Google Merchant Center. In order for Google to accept your products, your shopping feed needs to adhere to the […]

Digital Marketing Depot on December 8, 2015 at 12:59 pm

There are different types of Google product data feeds, each of which serves a different purpose. The Google Shopping Feed contains all of your products’ information and attributes and is the data file you submit to Google Merchant Center.

In order for Google to accept your products, your shopping feed needs to adhere to the channel’s very specific (and sometimes changing) set of rules and requirements.

This guide from Productsup discusses Google’s key feed specs and requirements, tips from experts and optimization opportunities. Visit Digital Marketing Depot to download your copy and learn more.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.