Bing Ads now shows potential conversion impact with budget suggestions

Conversion data is being used to inform more insights in the Bing Ads platform.

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Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts.

In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web UI.

Bing Ads Increase Your Budgets Conversions EstimatesClicking on the “View” option in a budget suggestion will open up what Bing Ads calls the conversion landscape. Advertisers can see conversion estimates based on various budget recommendations or their own budget value.

Bing Ads Conversion Landscape Estimates

Bing Ads also uses conversion data harnessed from UET conversion tracking in suggestions for retargeting, location and time/day bid adjustments. And Bing Ads program manager Ji Bian said in the blog post that there are plans to incorporate conversion data into more insights.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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