Bing Ads Editor now supports remarketing audience management & shopping campaign product filters

With the release of Bing Ads Editor version 11.7, Bing has added support for managing remarketing audience associations. Additionally, product filters in Shopping campaigns are also supported.

Bing Ads remarketing for paid search campaigns — powered by Universal Event Tracking (UET) – allows advertisers to bid on and target past site visitors when those users search on Bing. In Editor, it’s now possible to quickly associate audience lists with multiple ad groups from the Audiences section under Keywords and targeting in the left navigation menu. (Shared audience lists are not supported, yet, however.)

In the ad group editor pane, you can then set the audience targeting to Bid only or Target and Bid. Bid only lets you set separate bid adjustments for the audiences while continuing to show eligible ads to all searchers. Target and Bid limits the targeting to the selected audience and includes the option to set bid adjustments.

Manage product filters in bulk

Under the Keywords and targeting section in Bing Ads Editor’s left navigation menu, there is now a section for Product filters.

From here, you can create, modify or delete product filters for Shopping campaigns to hone the products you want to target in your campaigns.