Bing Ads will automatically migrate monthly budgets to daily in April

Most advertisers already use daily budgets, but here's a final heads-up for those still using monthly budgets in Bing Ads.

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If you’re still using monthly budgets for your Bing Ads campaigns, now is the time to switch over to daily budgets.

Starting in April, campaigns set with monthly budgets will be migrated automatically to “Daily accelerated” budget delivery if you don’t take action ahead of time. Bing will calculate the daily budget by dividing the monthly budget by 30.4 or the minimum allowable daily budget.

And if you have any Automated Rules that incorporate monthly budgets, you’ll need to create new rules based on daily budgets. Any Automated Rules associated with monthly budgets will not be migrated.

Shared budgets are already based on daily delivery, so this change does not impact any campaigns that do share budgets.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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