Bing Ads now shows exact match impression share
Advertisers can now get insights into how often their ads show for exact keywords.
With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can get a broader understanding of how their ads are competing across their keyword scope.
Bing Ads suggests three typical scenarios for using impression share reports: