Bing Ads recommends updating final ad URLs to HTTPS if supported
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol.
Ginny Marvin on July 9, 2018 at 4:16 pm | Reading time: 1 minute
With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS.
For sites that support HTTPS, Bing Ads suggests three options for bulk updating HTTP URLs.
- The bulk uploads feature in the Bing Ads web interface.
- Bing Ads Editor.
- Bing Ads API, for those with access.
If you’ve got a list of to-do’s, you might check your analytics to see how much traffic from your Bing campaigns comes from Chrome and prioritize this update based on that.
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.