Bing Ads Refines Local Targeting Features

Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and […]

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Bing Ads Location Targeting

Today, Bing Ads released new interface updates and features for location targeting.

Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile increments.

Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other.

When selecting and opting-out of geographic locations, the visual map now displays both included and excluded areas. It’s also possible to control geo-targeting from the map control window.

All of these updates are available in the latest version of Bing Ads Editor and the V9 API.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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