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SEM

Bing Ads rolls out scheduling for ad extensions

The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.

Ginny Marvin on January 18, 2017 at 10:17 am
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bing-mobile-smartphone10-ss-1920

Advertisers can now choose when to show certain ad extensions in Bing Ads. Ad extension scheduling is rolling out for nearly all extensions globally.

When ad extension scheduling becomes available in your account, you’ll see the “Selected days and hours” section at the ad extension level, where you’ll be able to set times for specific days and choose whether to set the timing based on the user’s time zone or the time zone set at your account level.

bing ads extension scheduling

Scheduling will be available via the Bing Ads API, Bing Ads Bulk Upload and the Google Import function. It is not yet available in Bing Ads Editor. Scheduling is an option for app, sitelink, callout, call, review, location and structured snippet extensions.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

BingChannel: SEMMicrosoft AdvertisingSearch Ads

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