Bing Ads makes it easier to segment performance data like time of day and device 

The feature is now live in all accounts.

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data segmentation in bing ads

Performance analysis in Bing Ads just got easier with the addition of a new Segment tab in the campaigns page.

You can segment your campaign data by time (of day, day of week, and even by month, quarter or year), network, device and top vs. other from the main interface, rather than having to navigate to the Reports section.

To download segmented campaign data, you’ll need to select the option you want from the Download report window (just like in AdWords).

Note that if you’re looking to see segmentation by time, there are some limits. For example, if you select “Day,” the maximum data range you can look at is 16 days.

The feature is now available to all accounts. (Originally, this article stated it was only available in the US and UK.)


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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