Sign up for our daily recaps of the ever-changing search marketing landscape.
Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day
What were Bing users searching for leading up to this July 4th holiday? It appears the same as any other day.
Based on Bing’s search records from earlier this week, celebrities remained more popular than American historical figures and Independence Day topics.
After reviewing search logs, Bing found that:
- More searches were performed for Kanye West and Kim Kardashian’s new baby girl North West and the upcoming birth of Prince William and Kate Middleton’s child than the birth of our nation.
- There were more searches for Kate Middleton, Rebecca Black, and, “…even Honey Boo Boo” than the 4th of July.
- Popular literature titles like Hunger Games, Harry Potter and Twilight received more searches than the Declaration of Independence.
- More people searched for George Clooney than George Washington; more for Ben Affleck than Ben Franklin; more for John Mayer than John Adams; and, more for Samuel Adams Beer than American statesman Samuel Adams.
Bing did discover that more people searched for the lyrics to The Star Spangled Banner than less reverent patriotic pop classics like Born in the USA and Proud to be an American, but that’s probably because everyone already knows the words to Born in the USA.