Bing now officially supports Fact Check label with ClaimReview markup

About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results.

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Bing has finally announced their official support for the “Fact Check” label in search. This is powered by the ClaimReview schema markup and now shows up in the Bing search results.

We reported about Bing adding this to their webmaster documentation a few months ago, but the search results did not start showing the label until yesterday. Now if you do searches, you may see a line that reads “Fact checked by Snopes” followed by a False or True statement.

Here is a screen shot:

Bing Fact Check Schema

Bing says that when adding this schema to your page, you want to consider these points:

  • The analysis must be transparent about sources and methods, with citations and references to primary sources included.
  • Claims and claim checks must be easily identified within the body of fact-checked content. Readers should be able to determine and understand what was checked and what conclusions were reached.
  • The page hosting the ClaimReview markup must have at least a brief summary of the fact check and the evaluation, if not the full text.

Google added this feature about a year ago.

About the author

Barry Schwartz
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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