Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App

For the second year in a row, Bing and the NCAA are teaming up to help fans fill out their NCAA brackets and follow all 67 games during this year's tournament.

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Since launching its AreWeIn.com NCAA tournament website in January, Bing has announced a partnership with the NCAA to build out its March Madness Bracket Experience.

Using Bing Predicts technology, Bing says its March Madness experience will offer, “… intelligent match-up predictions, analysis and additional features” based on social and search signals and NCAA statistical data.

[pullquote]Bing’s March Madness Experience is designed to provide insight on the more than nine quintillion possible outcomes for all 67 tournament games.[/pullquote]

Along with Bing’s March Madness experience, the NCAA is launching a universal app for Windows 10 PCs, phones and tablets. The app will use Windows 10 features to deliver up-to-date tournament results, live alerts on game upsets and overtimes and live video streaming for all 67 March Madness match-ups.

Bing’s announcement also said that fans can search for their team on Bing.com right now to see its tournament chances according to Bing Predicts. (To get the following search result, I had to search for “Indiana University basketball” versus simply doing an “Indiana University” search.)

Bing March Madness Experience

According to Bing, the NCAA app will be available before the tournament starts, and Bing’s March Madness experience will roll out on all devices via Bing.com after the NCAA’s official “Selection Sunday” event on March 13.

This is the second year the NCAA has teamed up with Bing for the March Madness basketball tournament.

Postscript: The NCAA March Madness Live for Windows 10 app launched on March 10. The official announcement on the app’s release can be found on the Windows Blog.


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About the author

Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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