Bing Shares How Image Search Algorithm Works; Says 59% Of Web Images Have Duplicates

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Bing shared in detail how Bing Image search provides relevant images for your queries while showing how they now also provide descriptions, captions and actions for images for the new Bing Image search experience.

One interesting tidbit that Bing shared was that of all the images they indexed, 59% of them have at least one duplicate image across the web. They said many images have hundreds, if not thousands, of duplication across them web. A duplicate image can be someone either taking the original image and hosting it on a different URL on their own server or someone making slight changes to the image and hosting it elsewhere, while not sourcing the original image URL.

Here is a graph Bing shared showing data on image duplication across the web:

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The blog post shared on the Bing Search blog contains tons of details around how the new Bing search experience works. I just shared one of many aspects of that blog post.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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